Building a Digital Presence for Healthy Cow’s Product Launch
Healthy Cow is an innovative agri-biotech startup dedicated to helping dairy farmers improve cow health and well-being through science-based, preventative solutions. With their product fully ready for launch, they needed to build a strong online presence and digital marketing strategy to support their brand and drive sales.
Recognizing that a successful strategy requires ongoing iteration, they embraced a flexible approach. As part of this process, here are the key activities we’ve undertaken to establish their brand, set up their e-commerce platform, and generate leads for their probiotic sales.
1. Website Design & Development
We designed and developed a conversion-optimized website that effectively communicates Healthy Cow’s mission, educates dairy farmers, and supports brand growth.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
2. Product Page – Educating & Converting Farmers
The product page goes beyond just listing the product—it was designed to educate farmers on the benefits of the probiotic using custom diagrams, interactive elements, and an easy-to-understand structure.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
3. Product-Supporting Articles – Explaining the Science
We wrote articles that support the probiotic’s credibility and help vets and farmers alike understand the “why” behind the product. Each article was accompanied by custom diagrams to make complex ideas simple.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
4. SEO-Optimized Blogs – Capturing Search Traffic
To attract organic traffic, we created SEO-driven blog posts targeting highly searched topics in dairy cow health that naturally connect to Healthy Cow’s product.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
5. Advertising & Lead Generation
We launched highly targeted ad campaigns to generate interest and capture leads for Healthy Cow’s Early Adoption Program—an exclusive opportunity for farmers to access the product first with premium perks, while also boosting brand awareness among dairy farmers.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
6. Email Newsletter Sequence – Nurturing Leads
After capturing leads from ads, blogs, and the website, we built an email nurturing sequence to educate farmers over time and increase conversions.
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience
- Branding-aligned design
- Clear product education & messaging
- User-friendly navigation & intuitive experience